PURENorway is a Nordic and innovative brand inspired by the Norwegian nature and made for people with an active lifestyle. We care about nature and we care about people. Because of this, we have defined criteria that are important to us. All our products are in line with the following: High Quality We set to offer quality products that are made to withstand daily use for a long lifetime. Nordic Design Our products are developed and designed in Norway and Scandinavia, inspired by the Norwegian nature and lifestyle. Clean the Ocean for Plastic 1% of the income is donated to PURENorway Foundation, working to clean up plastic in the North Sea. In this way our customers contribute to clean the Norwegian coastline and preserve the nature. Responsible production We are working with factories carefully selected to ensure a sustainable production process. Annually audits and monthly status reports are held to ensure top quality. With continuous cooperation and communication, we adjust the procedures and materials used in production to achieve less harmful commissions and more environment friendly materials. All the textiles and materials used are in line with EU legislations and are guaranteed for by test reports. Ethical Labor Standards are set to ensure good working conditions for the employees working with the production of our products. We go through audit standards annually for follow up. Environmentally Friendly and Recycled Materials Plastic is being replaced with more environment friendly materials such as bamboo, organic cotton and leather. This will make the products live longer and prevent plastic to end up in nature. There will be use of recycled materials in future production whenever possible.