Banner photo: Arial view over Stockholm © Ola Ericson/imagebank.sweden.se January 27, 2021
#NordiCCool
Cool, clean and confident Scandinavian design has attracted the world’s attention.
The design and décor of cafes, homes and offices across the Nordic region provide a sense of calm and tranquility and handmade products, an appreciation of nature and thoughtful design work are creating an increasingly popular global design movement.
Hygge, a Danish and Norwegian word for a mood of coziness, wellness and contentment expresses this Nordic sense of well-being and awareness of ‘Hygge’ has reached Japan.
Väven in Umeå. Väven is a platform for culture and experiences in Umeå, where people and ideas are woven together.
Photo: © Tina Stafrén/imagebank.sweden.se

Designer home. Södra Kull is the former home of Swedish furniture designer Bruno Mathsson. The chairs Mathsson designed have become immensely popular, and it is said that his aim was to provide a new way of sitting, suitable for modern times. Photo: © Tina Stafrén/imagebank.sweden.se
‘Japandi’
Japanese-Scandinavian designs enjoy a shared aesthetic known today as ‘Japandi’. The style is becoming increasingly popular amongst people who appreciate designs which encompass simplicity and beauty. Japan’s well-preserved craftsmanship and traditions blend well with Nordic design philosophy.
Functionality, simplicity and the incorporation of natural materials fit well with Scandinavian and Japanese craftsmanship. In Scandinavia, Japan and beyond, interiors, furniture and tableware with clean lines and natural tones are becoming more popular than ever.
A sense of calm in the material world
It is more important than ever, with our modern hectic lifestyles, to enjoy a soothing and calming environment.
With the modern challenges we all face, enjoying a more simple way of living is a notion which is gaining interest across all walks of life.
Scandinavian companies and Japanese design firms are continuing to create a sense of calm in the material world.